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Les programmes de promotion des femmes comme un levier de la parité. Un cas d'entreprise sud-américaine
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The cultural legacy from the indigenous ancestors and the colonial cruelties have made of Latin America a very particular region regarding the traditional backgrounds of genders social behavior. This region is for instance known for the “macho” image of men that leads to male chauvinism. From a cultural perspective where religion plays an important role, there is a widespread assumption that masculinity is superior to femininity. Therefore the introduction of Women Empowerment Programs could be seen as Equal Employment Opportunities initiatives because they leverage the gender inequalities produced in the labor market. This paper intends to analyze the organizational and …

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