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In his early study of television, Williams places the phenomenon of “flow” at the center of broadcasting conceived both as a technology and as a cultural form. Flow has its own logic of dissemination and reception, establishing a peculiar kind of temporal and cultural experience that diverges historically and materially from those of other communication systems. While recent technological developments—many of which Williams anticipates in his closing chapter—raise questions concerning the relevance of flow as a measure of television’s specificity, they also point towards a growing importance of flow conceived as a cultural form. Indeed, since Williams coined the term …
