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A naturalistic genealogy would explain how naturalistic subjects could have come to recognize values, thereby making values naturalistically intelligible. It would make sense of values in the way that the standard economic story about the rise of money, however conjectural, would make sense of money. How to explain the notion and practice of commitment in genealogical terms? This paper suggests that language is crucial, sketching a story about how public communication might have generated the notion and the practice, even among wholly self-interested subjects.